5 Latina-Owned Brands You Need to Know

Why Supporting Latina-Owned Brands Matters
Latina-owned businesses are growing faster than any other group in the U.S., yet they still face the biggest challenges when it comes to funding, visibility, and recognition. These brands aren't just companies, they're stories of resilience, cultural pride, and hard-earned success. Behind each one is a Latina founder who's pushing boundaries, solving real problems, and staying rooted in her identity.

Supporting Latina-owned brands is about more than shopping, it's about choosing products that reflect your voice, your culture, and your values. Whether it's in the clothes you wear, the way you care for your hair and skin, or the communities you choose to uplift, every purchase becomes a statement. In this blog post, you'll discover five Latina-owned brands making a real impact across beauty, fashion, and lifestyle, including our very own, Ay Pero Qué Cute.

Read also: Latina Clothing: Fashion with Cultura, Confidence, and Style

Ay Pero Qué Cute – Spanglish Style Meets Latina Power

Ay Pero Qué Cute is more than a brand, it’s a love letter to Latinas who grew up between cultures and now wear that duality with pride. We use fashion as a form of self-expression that blends culture, humor, and identity in a way that feels real and relatable. Everything we create celebrates the boldness, beauty, and bilingual brilliance of our community.

We don’t water it down, and we don’t apologize for being loud, colorful, and proud. Our mission is clear: represent Latina voices authentically, with Spanglish sass and fearless confidence. Our designs speak to the everyday reina, the chismosa in the group chat, the jefa making moves, and every mujer owning her space.

What makes us different:

• Spanglish catchphrases that say exactly what you’re thinking, con estilo

• A strong community-first mindset that lifts up and supports other Latinas

• Fun, unapologetic designs that celebrate culture, identity, and power

Product highlights:

• Graphic tees with phrases like “No Mames,” “Cafecito y Chisme,” and more

• Accessories that speak directly to jefas, chismosas, and all-around reinas

• Beautiful, thoughtful packaging designed to feel like a gift from your favorite prima

Ceremonia – Hair Care Rooted in Latin Traditions

Ceremonia was created by Babba Rivera to fill a serious gap in hair care: products that actually speak to Latinx hair types, needs, and rituals. Rivera took her experience as an entrepreneur and her cultural roots to develop a clean, inclusive brand built for textured and curly hair.

What sets Ceremonia apart is its focus on high-quality, plant-based ingredients inspired by traditional Latin American wellness rituals. The products are made without harsh chemicals and are designed to nourish, strengthen, and celebrate every strand. From scalp oils to curl creams, every item is rooted in Latinx identity and hair heritage. Ceremonia is a go-to for those looking for clean beauty that respects and represents who they are.

Cuyana – Fashion with Purpose

Quick Facts:

• Founded by Latina entrepreneur Karla Gallardo

• Known for timeless and minimal fashion, nothing trendy, just pieces that last

• Built on the idea of “fewer, better things” to cut down on waste

• Products are ethically made in partnership with skilled global artisans

• Offers elevated basics like leather totes, silk tops, and everyday layers

• Supports slow fashion by focusing on quality over quantity

Cuyana is perfect for people who want to shop smart and look polished while supporting ethical brands.

Nopalera – Skincare with Mexican Roots

Nopalera is a skincare brand that brings Mexican culture straight into your self-care routine. Founded by Sandra Velasquez, this brand uses the nopal cactus (prickly pear) as its key ingredient, known for being hydrating, healing, and deeply rooted in Mexican tradition. Nopalera products are made to stand out and show pride in culture, using clean ingredients and beautiful design.

Popular products:

• Nopalera Moisturizing Botanical Bar: great for keeping skin soft without heavy oils

• Flor de Mayo Cactus Soap: gentle cleanser with a natural scent

• Exfoliating Scrub: made with Mexican botanicals to smooth and refresh skin

If you love skincare that’s bold, natural, and culturally rich, Nopalera is worth trying.

Hija de tu Madre – Fashion That Says It Loud

Hija de tu Madre was created by Patty Delgado to give Latinas fashion that actually represents them. Her designs mix pop culture, faith, family, and street style, all tied together with love for la cultura. This brand doesn’t play it safe. It speaks loudly and proudly about what it means to be Latina today.

You’ll find statement jackets, bold accessories, and apparel that speaks your truth. Delgado also started National Jefa Day, celebrating Latina leaders and entrepreneurs across the country. Hija de tu Madre is more than clothing, it’s a movement for anyone who wants to wear their identity with pride and style.

Let’s Keep Supporting Each Other

Latina-owned brands aren’t just creating amazing products, they’re building something bigger. Every time we support these businesses, we’re helping lift up our culture, our stories, and our communities. It’s about showing up for each other, cheering each other on, and choosing to shop with purpose.

If any of these brands spoke to you, go check them out. And don’t forget to explore our shop at Ay Pero Qué Cute, we’re proud to be part of this movement, and even prouder to represent mujeres like you.

Know another amazing Latina-owned business? Drop it in the comments or tag us on Instagram, we’d love to hear about them.