Our New Chapter
After the devastating fires swept through the small, close-knit Hispanic town of Mora, New Mexico, something beautiful began to rise from the ashes. Deeply rooted in our community's traditions and resilience, it is a passion to share the heart of our heritage with the world. As a proud seventh-generation New Mexican, I truly understand the power of our culture—the vibrant colors, the rich history, and the stories passed down through generations.
With guidance and support from the previous owners of Karla and Co., we co-launched Ay Pero Que Cute, a brand born from passion and purpose. This wasn't just about filling the gap left behind—it was about reigniting a connection to authenticity in the Latin clothing market. Together, our family and partners are committed to preserving and celebrating our roots, weaving resilience and culture into every thread.
What started as a journey to rebuild after tragedy has now blossomed into a mission to share the Hispanic essence with the rest of the country. From a small town to cities across the nation, Ay Pero Que Cute carries with it the heart and soul of generations, bringing culture, pride, and authenticity back to the forefront.
As a 'Thank You' for supporting us on our new initiative, please us code 'CUTE25' for 25% OFF your first order.